Dubai, United Arab Emirates, 21st April 2014:
With smartphones already accounting for more than half the global mobile phone market and expected to increase to 75% by 2017, most of the region’s consumers own – or will own – at least one smartphone. And thanks to GITEX Shopper Spring 2014, consumers throughout the Middle East will be able to purchase the very latest models at the best possible prices.
Visitors to the region’s biggest consumer IT and electronics show, which runs from 23 – 26 April at Dubai World Trade Centre (DWTC), will find the world’s top technology companies and the region’s power retailers offering fantastic deals on smartphone devices, including the BlackBerry 10, HTC M8, iPhone 5s, Nokia Lumia 1520 and Nokia X, LG G2 Mini and Samsung S5.
“The mobile market has developed significantly in the last decade, with smartphones enabling us to connect and communicate easily, work more efficiently and make our life much easier thanks to the endless range of applications available,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC), organiser of GITEX Shopper Spring. “There is no doubt that GITEX Shopper Spring is the perfect place to find the latest smartphones at the best possible prices.”
BlackBerry, a global leader in wireless innovation, will present its latest products and offer exciting promotions. Nick Horton, Managing Director of BlackBerry in the Middle East and North Africa, said: “BlackBerry will be introducing visitors to our range of BlackBerry 10 devices which maximise users’ communications, collaboration and productivity thanks to their iconic keyboard experience, battery life, integrated hub and ease of sharing information and photos across social networks. We will also be offering the best deals and promotions to those wanting to snap up a bargain.”
Emax, one of fastest growing electronics retail chains in the Middle East, will showcase the latest smartphones from the world’s top class technology brands. Neelesh Bhatnagar, CEO of Emax, commented: “Smartphones are entrenching their status as a key component of our lifestyles, facilitating online purchasing, m-commerce and mobile payments. They are a rapidly evolving category and are set to make a big splash at GITEX Shopper Spring. The new launches of HTC M8, Samsung S5 and LG G2 Mini, which have all been receiving positive reviews are expected to be the highlights at the show. Understanding and anticipating consumers’ needs, Emax has made sure that all the new versions of smartphones are available for its customers and at the most competitive prices.”
Millions of dirhams worth in prizes will also up for grabs with promotions, raffles and giveaways, and a Limited Edition Honda Accord to be won every day of the show. The show will include exciting new Experience Zones to enable visitors to test the latest products, compare performance and options and receive welcome advice from experts in the industry.
Dubai World Trade Centre boasts its own dedicated Metro station just steps away from the door to the show, to offer ultra-convenient access.
GITEX Shopper Spring 2014 will take place from 23 -26 April and will open from 11:00am – 11:00pm every day.
Tickets are priced at AED15/- per person and are available at the venue and at select Emarat outlets. Entry is free for children under the age of five.